My fondest memories are of the Timex watches. They had a large selection of watches, and they worked very well. I remember a vintage TV ad for Timex that went like this. "Timex...it takes a licking and keeps on ticking!" In the ad, as I recall, a man, wearing a Timex watch, jumped from a cliff into the water.
I found a couple of vintage (1960's) ads for Timex watches which I will share with you all. This was when they were introducing the electronic watch. Interestingly enough, and unlike other things today as compared to days gone by, these watches are actually more expensive than some we find today! The price was between $40 and $50 in the 1960's.